Haden Hamblin
CREATIVE DIRECTOR
Mothership Mogul
How do you describe a mothership organization thats made of cutting edge companies who create everything from world class esports teams to multimillion view youtube channels? To say its out of this world is a good place to start.
Scope: Identity Creation - Branding - Illustration - Packaging Design
SPACESTATION
Spacestation is a parent company of multiple social media and influencer based entities. Founded by Shaun McBride (aka Shonduras) This cluster of entities is at the top of influencer marketing, youtube, Esports, clean energy, investments and more. They partner with brands like Mattel, Mr. Beast, Microsoft, Bucked up, and probably five more famous companies by the time you finish reading this. I've been building the identities and brands of Spacestation, and creatively advising with them for over a decade. To date I've created over twenty identities each with their own brand guidelines, assets, voice, and packaging. A few of those brands are represented below. Whether its at CES, on the pink carpet with Barbie, or in an arena with tens of thousands screaming fans, this brand work is recognized world round.
SPOTLIGHT:
BIG GAME ENERGY
The Spacestation is a big player in the ever growing Esports world. So they partnered with bucked up to create a new gamer focused energy company. I was responsible for all of the identity creation, branding, and packaging design of the new company. In all there were twelve products, countless design assets, arcade wraps, gaming skins, and many other messaging and branding pieces. If your wondering, yes I sampled every product line (maybe a bit too much) and used it to fuel the creation of the brand itself.
SPOTLIGHT:
SPACESTATION GAMING
If you took the game controller out of the hands of fourteen year old me, and told me I'd have my work in dozens of video games, and arenas of gamers would be decked out in my work one day. I probably wouldn't have heard a word you said and would want my controller back. But thats exactly what Spacestation Gaming (SSG) has done. I created the identity and brand for SSG, and have continued to create assets for them such as logos, illustrations, designs, and consulting since it's inception.
SPOTLIGHT:
SPACESTATION INTEGRATIONS
Spacestation Integrations is one of the country's preeminent influencer marketing agencies. They work with influencers to broker brand deals, organize collaborations, create content, and overall help influencers grow their businesses and expand into new markets. I created the identity, branding, and web design for them as well as have been a branding advisor to many of the influencers they manage.
Brand Guide & Templates
Website Design
Influencer Designs and Branding