Kids don't like being told what to do, or what to eat. So how do you help them choose between eating a balanced meal or a vending machine dinner? How do you make activities exciting when the allure of the screen is always present? The LiVeWell campaign reaches out to kids to educate and encourage healthy habits. Kids are smarter than they often get the credit for, thats why we created thought provoking, humorous content for them.