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Helping parents
help kids

LiveWell is a PSA style program that was developed to help parents and kids focus on healthy habits. We spoke to parents and kids in distinct voices and tones but always based our concepts in relatability, universal truths, and memorable visuals.

Scope: Concept - Video - Digital - Print - Environmental Design - Social - Illustration - Audio

LiveWell: Parents

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THE PROBLEM

Intermountain's Live Well program exists for one purpose: encourage healthier lifestyle choices. A large part of the program focused on helping parents and kids make better decisions. The challenge is no one wants to be told how to live. 

THE SOLUTION

This campaign did some heavy lifting. Half of the campaign needed to speak to parents to encourage teaching healthier habits to their children. And the other spoke directly to kids. Regardless of the audience, each piece of content had to entertain. The campaign remained interesting and objective, not condescending or pushy. It's a delicate dance and a bit like inception. 

LiveWell: History Videos

Digital Banners

LiveWell: Sugar Videos

LiveWell: Reasons Videos

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