Haden Hamblin
CREATIVE DIRECTOR
LOL at
a PSA
Furnaces can be finicky, and they tend to go out at the worst time. In PSA style we remind homeowners of how to avoid fall problems before they strike. This memorable and educational campaign encourages homeowners to not forget the sleeping giant in the basement.
Scope: Concept - Video - Digital - Print - Social
THE PROBLEM
Each fall, Dominion Energy is charged with reminding the community to get their furnaces inspected to prepare for winter. It's a safety PSA with a serious message. But we found it's best delivered when it's seriously funny.
THE SOLUTION
Turns out, the benefits of a furnace inspection are endless. These videos easily engaged viewers. And if we're being honest about this industry, that's all we can hope for in the end.
Design Assets